Is Guaranteed Rent Right for You? Meet the Landlord Personas

Q: What types of properties are eligible for a guaranteed rent scheme?

Most residential properties are eligible, including family homes , HMOs , and blocks of flats . Citywide Housing works with landlords to determine eligibility and offers comprehensive property assessments Learn more about guaranteed rent scheme property types

September 18, 2025

Who Benefits Most from Guaranteed Rent?

Guaranteed rent is ideal for landlords across Bradford, Leeds, Manchester, West Yorkshire and Greater Manchester. Whether you own one property or a growing portfolio, guaranteed rent ensures consistent income without the stress of tenant management.

Landlord Personas We Support

1. The Hands-Off Investor

Owns or manages 3–10 properties across different areas.
Busy professional, retiree, or seasoned investor seeking predictable returns.
Prefers guaranteed rent, low void risk, and full compliance.
Tagline: Secure income, zero stress.

2. The Accidental Landlord

Owns 1–2 properties, often inherited or kept after moving home.
Not experienced in property management.
Feels overwhelmed by compliance and tenant issues.
Tagline: We take the worry out of being a landlord.

3. The Portfolio Builder

Actively expanding portfolio (HMOs, flats, mixed-use).
Entrepreneurial mindset, focused on growth.
Wants strong management partnerships to scale faster.
Tagline: Your growth partner in property.

4. The Risk-Averse Landlord

Owns 1–5 properties in high-turnover areas.
Has faced arrears, voids, or disputes before.
Values security and full compliance above all else.
Tagline: Peace of mind over profit — guaranteed.

5. The Time-Poor Professional

Busy career (doctor, lawyer, business owner) with property as extra income.
No time to manage tenants, maintenance, or disputes.
Seeks a trusted partner for hands-off income.
Tagline: Your property, our responsibility.

6. The Legacy Landlord

Older or semi-retired landlord with properties as part of pension or family inheritance.
Risk-averse, values stability and long-term partnerships.
Wants stress-free income without involvement.
Tagline: A safe pair of hands for your legacy.

7. The New Investor

Recently bought first HMO or flat, still learning property management.
Nervous about compliance and potential mistakes.
Seeks consistent returns with expert guidance.
Tagline: Start strong, grow safely.

8. The Community-Minded Landlord

Interested in ethical letting and supporting housing needs.
Wants to provide safe, compliant homes without financial risk.
Aligns with reputable, impact-driven partners.
Tagline: Do good while doing well.

How Does a Guaranteed Rent Scheme Work?

In a guaranteed rent scheme, a letting agent or specialist provider like Citywide Housing leases your property and pays you a fixed, agreed-upon monthly rent. Unlike traditional tenancies, where income is only received when tenants pay, this model ensures you’re paid on time, every time, regardless of tenant occupancy or potential arrears.

Citywide Housing’s Guaranteed Rent Programme goes a step further by handling property management entirely, freeing landlords from day-to-day involvement and ensuring compliance, maintenance, and tenant issues are fully covered.

Learn How Guaranteed Rent Scheme Work

Key Benefits of a Guaranteed Rent Scheme

Consistent Rental Income
With guaranteed rent, you receive predictable payments each month, giving you peace of mind and financial stability, whether your property is occupied or not.
No Voids, No Hassle
Citywide Housing’s scheme eliminates void periods, which are often a major concern for landlords. We ensure your property is rented out in high-demand areas, minimising vacancies.
On-Time Payments Every Month
Say goodbye to chasing tenants for rent or worrying about arrears. Your rental income is deposited on a set date each month, hassle-free.
Complete Property Management
From sourcing tenants to handling maintenance, a guaranteed rent scheme covers all property management aspects. Citywide Housing’s dedicated team manages tenant issues, compliance, and upkeep, so you don’t have to.
High-Demand Property Areas
Citywide Housing specialises in properties located in areas with high rental demand, such as family homes, HMOs, and blocks of flats, helping you to maximise your rental returns and secure long-term tenants.

Property Types We’re Looking For

Why the Guaranteed Rent scheme Solves Common Problems Landlords experience

Many landlords, like James, try various strategies to ensure consistent rental income. Some attempt to:

Self-Manage: This can be costly in time and effort, especially when tenant issues or maintenance requests pile up.

Rely on Traditional Lettings: While this works for some, many landlords experience issues with unpaid rent and periods of vacancy.

Hire Traditional Letting Agents: This can help with finding tenants but often leaves landlords responsible for ongoing tenant management and maintenance.

These solutions often fail to address the root issues of income inconsistency and management burden. By choosing a guaranteed rent scheme, landlords like James have found a more reliable way to enjoy steady income and a stress-free experience.

Why Choose Us

FAQs about Guaranteed Rent Schemes

What types of properties are eligible for a guaranteed rent scheme?

Most residential properties are eligible, including family homes, HMOs, and blocks of flats. Citywide Housing works with landlords to determine eligibility and offers comprehensive property assessments

Learn more about guaranteed rent scheme property types

Will my property still be maintained under this scheme?

Yes. Citywide Housing handles all property management aspects, including maintenance and tenant requests, so your property remains in excellent condition.

How does guaranteed rent affect my role as a landlord?

With guaranteed rent, your role is simplified. Citywide Housing takes on all tenant and property management responsibilities, allowing you to enjoy steady income without daily involvement.

What happens if there is damage to my property?

Our management service includes regular property assessments to address any maintenance or repairs as needed, keeping your investment protected.